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You Don’t “Get” Twitter? Neither Did I, Until…

A lot of people don't "get" Twitter. I know I didn't when I first signed up, which is why I tweeted a handful of times and then forgot about the account for over a year. It felt so pointless to me at first, and 140 characters to get a thought out there seemed like nothing when compared to the open-endedness of of a blog post (which, when I first signed up, I had been doing with some regularity for about 5 years). That's probably why a large percentage of people who try out Twitter end up quitting within the first month of signing up. Oh sure, there's not official number on that (Twitter is notoriously quiet about their actual numbers), but the guesstimates by people more in the know than I am all seem to point to that as a fact.

So why did it take me so long to finally get to using Twitter regularly and falling in love with it? Well, after reading more about how people were using it, lurking a whole lot, and doing some thinking about the Twitter phenomenon I finally "got" it, and I'll try to explain Twitter to you as I understand (and use) it: Twitter is a social networking tool. That's it. I'll break that down, because people are always talking about social networking as if we all took that class in 8th grade and are intimately familiar with the concept.

• social:

  For all intents and purposes, "social" means "people". Specifically social means people who want to interact with other people (whether they know them or not), and there's a million reasons why they want to interact with them. Maybe it's a new mother reaching out to other first-time moms, or a small business trying to get it's message out there. It could be the iPhone app developer releasing his latest version to the iTunes app store or even the intern in a big company who's trying to keep sane working for her third new boss this week (and it's only Tuesday). Each of these people has a story they want to share.

• networking:

  If social means people, then "networking" means "connecting with" those people. And by connecting I mean engaging. Interacting. Mixing it up, if you will. Twitter's like a dance we're all attending, and in order to cut a rug we've got to cross the room to ask that pretty girl to dance. If you're not networking, you'll never "get" Twitter. And I don't mean networking in the job-fair-at-the-airport-hotel sense of the word. I'm talking about putting yourself out there and making a connection with people. Whether it's one person or 1,500, you're making a connection, and possibly a friend. Maybe even a difference.

• tool:

  The real tool in this scenario is whatever you use to connect to Twitter. It could be the "What's happening?" form field we all put our 140 characters into and then press the "update" button. It could even be Tweetdeck, or Hoot Suite, or your Blackberry. Whatever you're using to make those connections, that's your tool. That's what's getting you out there, and without it you wouldn't be able to do any of the social networking mentioned above.

No one can make you make the connections with other people, and that's what I see as the stumbling block for most people who give up on Twitter. My suggestion on getting started the right way? Do a search on Twitter for your city's name, or maybe even a hobby you're into. Start browsing through the people who are talking about those things, or any other topic you're interested in. Take a look at the profiles of the people who are talking and see who already "gets" Twitter (read: they're talking to other people), and follow them. Start up a conversation. Ask them a question. Interact with them, because that's what Twitter is about. Finding a connection with someone and interacting with them.

And if you or someone you know don't know who to start with, feel free to follow me on Twitter. I'm easy to talk to.